Work.
Six engagements, what was actually built, and what happened next. Where there is a number it is the client's own. Where there is not, it says so.
AI and systems
Y Bark, Holyhead Town Council
The problem. Every booking meant a staff member generating a PIN by hand and emailing it. The cafe that did it kept shorter hours than the park, so an early slot booked on a Friday night waited until Monday.
What was built. Live availability, card payment, and a four digit PIN that is live on the gate lock for the booked hour. Bookings land in the council's own Outlook calendar, so staff manage them where they already work.
What it did. Seventy-two bookings in the first week with no public promotion, no staff time per booking, and two paid subscriptions retired. Three weeks in the gate's internet bridge dropped overnight; the system caught it, refunded the customer automatically, and logged it. The council found out from the audit log, not a complaint.
Anglesey Adventures
The problem. An activity business answering the same questions on the website and in the inbox, in the evenings and at weekends.
What was built. A single agent trained on the business, handling website chat and the email inbox together, with an explicit refusal list. Complaints, refunds, medical or accessibility needs, legal questions and custom quotes are not answered; they are routed to a person.
What it did. Live after two days of sandbox testing, replying in minutes and in the business's voice across both channels from a single knowledge base, so a price changes in one place and both reflect it. The first live enquiry was a parent asking about coasteering for a 13-year-old, under the 14-year minimum. Ali caught the restriction, explained it, offered two alternatives with the right prices and booking links, and the customer replied to book.
Sea Kayaking UK
The problem. Custom kayak order forms filled in by dealers were confirming to the dealer but never arriving at the workshop. Orders were being cut and pasted by hand, and nobody knew how many had been missed.
What was built. The form was working. The diagnosis was that the receiving mail service was filing the orders as junk, so order mail was rerouted through a dedicated sending service to raise its trust.
What it did. Confirmed by the client on 22 July, when a custom order arrived cleanly and was passed straight through to production. Four sites sit under the same care.
Design and marketing
RNBW LTD
The problem. Integrated home security for high value UK homes, with a proposition that was clear in the room and nowhere on paper.
What was built. The website, a twenty page brochure, a pitch deck, and a sales and marketing toolkit. The brand now hangs on one idea, Early Awareness, that protection starts at the boundary rather than the front door. It came out of the website round.
What it did. The site went live in July and is used as an active sales asset rather than a brochure. The brochure went to print in August.
RTA, Real Time Accountants
The problem. Max Thomas had been managing director at another accountancy firm, where the two had already worked together. When he left to start his own, he had a name nobody recognised, no identity, and no website, and a firm of seven that needed to look established from the first day it opened.
What was built. The identity first, then everything the firm puts in front of a client: business cards for all seven of them, compliment slips, letterheads, and the website that followed. When the name itself started to wobble under mixed feedback from friends and family, the advice was to stop overthinking it and keep it. Nobody stops to wonder what the letters in M and S stand for either. It is still the name above the door.
What it did. They came away with a brand they were genuinely pleased with and a website that has done the job ever since. The identity has not been changed since 2023, the site has been live since May 2024, and they were already recruiting before it was finished.
W. O. Jones Printers
The problem. A fourth generation printer in Llangefni, established 1904 and the only commercial printer of real scale left in North Wales, with no steady flow of content bringing people to the site.
What was built. An ongoing monthly content service. Two search-focused articles a month, drafted, edited, approved by the client, and published. The articles keep returning to their bilingual printing, which the national printers cannot match.
What it did. Traffic to the site ran flat through the first five months of the year. Articles started publishing at the end of May, and it had roughly doubled by late July, with a clear step in the graph at the point publishing began and a spike each time a new article lands.
“Rather than simply designing a website, you challenged our thinking, asked the right questions and helped shape the business story we wanted to tell. At every stage, it felt like you were part of our team rather than an external designer.”
Start with the problem, not the deliverable.
Describe what is not working rather than the deliverable you think you need, and you will get a straight answer on what it actually needs.