Marketing.

Getting found, staying in front of people, and giving them something worth reading when they arrive. Written by the people who built the brand and the website, so it sounds like the business rather than like an agency filling a slot.

Two articles a month, and the traffic doubled.

W. O. Jones Printers in Llangefni is a fourth generation family printer, established 1904, and the only commercial printer of real scale left in North Wales. Quietwork writes two search-focused articles a month for them: drafted, edited, approved by Marcus, then published.

The articles keep returning to their bilingual printing, Welsh and English with the conventions that go with it, because it is the advantage the national printers cannot match.

Traffic ran flat through the first five months of the year. Publishing started at the end of May and it had roughly doubled by late July, stepping up in the graph exactly where the articles began and spiking each time a new one lands. The figures are the client's own analytics.

Planned, budgeted, and reported.

A print company's traffic roughly doubled over the eight weeks after publishing started, and it has stepped up with each article since. The same thinking runs through the email and the paid work: a plan agreed first, a budget agreed with it, and reporting that tells you whether it worked, including when it did not.

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