Thinking.

Case studies and guides on Ai, automation, and web.

Dog running at Y Bark dog park
1 June 2026 4 min read

What we built for a council dog park (and why it now runs itself)

Booking, payment, gate access. Fully automated, end to end. Here's what we built for Holyhead Town Council and what happened three weeks after launch when the system was tested by a hardware failure it wasn't warned about.

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Beauty technician performing a treatment
28 May 2026 4 min read

What we built for a solo beauty professional (and how it handles her bookings while she sleeps)

A solo beauty professional was losing bookings to back-and-forth. We built a system that handles the conversation, the calendar, and the confirmation. Here's how.

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Group coasteering on the rocks in Anglesey
22 May 2026 5 min read

One agent, two channels: what we built for Anglesey Adventures

One Ai agent trained on everything about the business. It handles the website chat and the email inbox. Same knowledge base. No duplication. Here's how it works.

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ChatGPT open on a smartphone screen
14 May 2026 4 min read

Do you need an Ai chatbot for your business? A plain-English guide

The honest answer to whether an Ai chatbot is worth it for your business: when it makes sense, when it doesn't, and what a good one actually looks like in practice.

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Woman reviewing documents at an office desk
5 May 2026 4 min read

How much time does a small business spend on admin? (And what to do about it)

The average small business owner loses 13 hours a week to tasks that could run themselves. Here's where that time actually goes, what automation covers, and the hidden cost most owners don't see until it's too late.

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Owen Sutton building websites at his desk
24 April 2026 4 min read

What you're actually paying for when you commission a website

Most small business websites exist to tick a box. Here's what separates a site that works from a brochure with a URL.

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